Ever see a new product in a store and say, wow, I wish I would have thought of that? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.

RECENT EPISODES

Episode 91: Adding Video to Your Marketing Mix with Jacob Fernandes at Vidyard

It’s a new decade and a new year, but some things remain constant. Content is still king, and its followers are growing. What’s changing is the way we consume content. In the past, content creation has been primarily text-based. Thanks to smartphones, however, more and more people prefer different ways to learn about brands. We’ve seen an explosion in podcasting and video is likely to be the next boom as it becomes more affordable and easier to do.

Companies like Vidyard have seen the trends. They’ve developed a platform to help your videos do much more. On this episode, Vidyard’s Customer Outcomes Manager, Jacob Fernandes, talks about its capabilities and features.

read more…

Episode 90: Is Influencer Marketing Right for Your Brand with Kerry Perse

What is influencer marketing? It’s basically a type of social media marketing that uses endorsements and product mentions from people with influence – they have a large social media following or they are viewed as experts in their industry. Our guest today is an expert on this very topic. Kerry Perse is the founder of Influence & Inspire Consulting. She’s here to tell us how to get started in Influencer Marketing.

read more…

Episode 89: Making TV Media Buying Easier with Michael Beach at Cross Screen Media

With so many ways to watch video content these days, it’s a great time for the consumer, but it has also become an increasingly difficult time for the local media buyer. On this episode of Brandstorm, Michael Beach, CEO at Cross Screen Media, talks about his video advertising platform, which helps media buyers take some of the challenges out of buying broadcast, cable, connected TV, desktop mobile and social video content.

read more…

Episode 87: How Milwaukee Got the DNC with Megan Suardini at Visit Milwaukee


It was a long campaign with intense competition, but in the end, Milwaukee beat out Miami and Houston to be the host city of the Democratic National Convention (DNC),  July 13 – 16, 2020. Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee.

read more…

Episode 86: Training, Retaining & Attracting Talent to SE Wisconsin with Susan Koehn, VP, Industry & Talent Partnerships

A report by the Wisconsin Policy Forum indicates that more retirees and fewer young people could create a workforce dilemma for the state in the coming years. The Milwaukee Metropolitan Association of Commerce, or MMAC, has partnered with the Milwaukee 7 to help companies in the region attract, retain and train workers in jobs that offer growth potential. In this episode of Brandstorm, Susan Koehn, vice president of the Talent & Industry Partnership and point person for this initiative, tells us more about the workforce issues facing southeastern Wisconsin and what is being done to help businesses now and in the future.

read more…

Episode 85: A Corporate Gift Idea to Remember with Shahnoza Saadati

The holidays are just about here, so all of us at #Brandstorm thought it would be fun to talk about a sweet, corporate gift idea. This office gift could also be a clever way of saying, “I’m sorry,” when you really mess up. The name of the franchise is Woops! Its bakeshops and kiosks serve artisanal, French macarons, pastries and coffee all around the country. Milwaukee owner Shahnoza Saadati talks about this relatively new franchise and its delicate creations.

read more…

RECENT EPISODES

Episode 91: Adding Video to Your Marketing Mix with Jacob Fernandes at Vidyard

Episode 91: Adding Video to Your Marketing Mix with Jacob Fernandes at Vidyard

It’s a new decade and a new year, but some things remain constant. Content is still king, and its followers are growing. What’s changing is the way we consume content. In the past, content creation has been primarily text-based. Thanks to smartphones, however, more and more people prefer different ways to learn about brands. We’ve seen an explosion in podcasting and video is likely to be the next boom as it becomes more affordable and easier to do.

Companies like Vidyard have seen the trends. They’ve developed a platform to help your videos do much more. On this episode, Vidyard’s Customer Outcomes Manager, Jacob Fernandes, talks about its capabilities and features.

read more…

Episode 90: Is Influencer Marketing Right for Your Brand with Kerry Perse

Episode 90: Is Influencer Marketing Right for Your Brand with Kerry Perse

What is influencer marketing? It’s basically a type of social media marketing that uses endorsements and product mentions from people with influence – they have a large social media following or they are viewed as experts in their industry. Our guest today is an expert on this very topic. Kerry Perse is the founder of Influence & Inspire Consulting. She’s here to tell us how to get started in Influencer Marketing.

read more…

Episode 89: Making TV Media Buying Easier with Michael Beach at Cross Screen Media

Episode 89: Making TV Media Buying Easier with Michael Beach at Cross Screen Media

With so many ways to watch video content these days, it’s a great time for the consumer, but it has also become an increasingly difficult time for the local media buyer. On this episode of Brandstorm, Michael Beach, CEO at Cross Screen Media, talks about his video advertising platform, which helps media buyers take some of the challenges out of buying broadcast, cable, connected TV, desktop mobile and social video content.

read more…

Episode 87: How Milwaukee Got the DNC with Megan Suardini at Visit Milwaukee

Episode 87: How Milwaukee Got the DNC with Megan Suardini at Visit Milwaukee


It was a long campaign with intense competition, but in the end, Milwaukee beat out Miami and Houston to be the host city of the Democratic National Convention (DNC),  July 13 – 16, 2020. Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee.

read more…

Episode 86: Training, Retaining & Attracting Talent to SE Wisconsin with Susan Koehn, VP, Industry & Talent Partnerships

Episode 86: Training, Retaining & Attracting Talent to SE Wisconsin with Susan Koehn, VP, Industry & Talent Partnerships

A report by the Wisconsin Policy Forum indicates that more retirees and fewer young people could create a workforce dilemma for the state in the coming years. The Milwaukee Metropolitan Association of Commerce, or MMAC, has partnered with the Milwaukee 7 to help companies in the region attract, retain and train workers in jobs that offer growth potential. In this episode of Brandstorm, Susan Koehn, vice president of the Talent & Industry Partnership and point person for this initiative, tells us more about the workforce issues facing southeastern Wisconsin and what is being done to help businesses now and in the future.

read more…

Episode 85: A Corporate Gift Idea to Remember with Shahnoza Saadati

Episode 85: A Corporate Gift Idea to Remember with Shahnoza Saadati

The holidays are just about here, so all of us at #Brandstorm thought it would be fun to talk about a sweet, corporate gift idea. This office gift could also be a clever way of saying, “I’m sorry,” when you really mess up. The name of the franchise is Woops! Its bakeshops and kiosks serve artisanal, French macarons, pastries and coffee all around the country. Milwaukee owner Shahnoza Saadati talks about this relatively new franchise and its delicate creations.

read more…