Ever see a new product in a store and say, wow, I wish I would have thought of that? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.

RECENT EPISODES

Episode 75: Creating Valuable Niche Audiences for Advertisers with Industry Dive

In a time when trade or business news publications are struggling to survive, one company is killing it. Industry Dive publishes business news and analysis for executives through dedicated sites and email newsletters. What Industry Dive does may not sound sexy, but its revenue stream is turning heads. On this episode of Brandstorm, Industry Dive’s Robin Re, VP of Marketing, talks about Industry Dive’s successful business model.

read more…

Episode 74: Tanya Abreu on Healthcare Marketing to Women


Our guest today is a healthcare evangelist and international healthcare industry expert. Tanya Abreu pioneered the planning of the first network of freestanding breast health centers in the greater Pittsburgh area and the establishment of more than 75 model women’s health education and primary care clinics around the world. As a healthcare marketing innovator, Tanya is also a successful speaker, author and workshop leader.

read more…

Episode 73: Creating an Experiential Brand with Punch Bowl Social’s Scott Sibley

Work is supposed to be fun and games at Punch Bowl Social. The company calls its experiential food and beverage brand a “delectable collection of unequaled music, food, games, and beverages.” While in Milwaukee for the grand opening of Punch Bowl’s 16th location in the U.S., the V.P. of Marketing, Scott Sibley, chatted with #Brandstorm about its unique concept.

read more…

Episode 72: Managing Shopping Feeds with Brian Roizen at Feedonomics


How do you go about getting your products in shopping feeds? On this episode of #Brandstorm, meet the co-founder and chief architect of Feedonomics, an advanced shopping feed management system that easily lets you import, optimize, and feed products to multiple channels like Google Shopping, Amazon, eBay and just about anywhere else.
read more…

Episode 71: Consumer Profiling with Chris Hopkins

“Know Your Customer.” It’s the mantra of GlobalWebIndex (GWI), a company that creates and administers the world’s largest survey on the digital consumer, representing 2.5 billion consumers in 45 countries. On this episode of #Brandstorm, we talk to Chris Hopkins, a sales development representative at GWI, about how to use its massive database to build out consumer profiles.

read more…

Episode 70: Nebraska’s Viral Tourism Campaign

What do you do when you work in tourism and realize your state is dead last in places people want to visit? You come up with a new campaign! Nebraska revealed their state’s new slogan back in October. It immediately went viral for its honesty and self-deprecating humor. In this episode of #Brandstorm, we talk to the Nebraska Tourism Commission’s Executive Director, John Ricks, and the campaign’s Creative Director, Kirk Ruhnke, about its origins.

read more…

Episode 69: Creating Great Radio With Oink Ink

What’s the secret to a great radio campaign? If anyone knows it is today’s guest. Having written, directed and produced more than 1,000 award-winning national and international radio spots, Dan Price is the president, owner and partner at Oink Ink Radio, the oldest and largest radio ad agency in the U.S.

read more…

Episode 67: Navigating the Trade Show Maze with the Booth Mom


Exhibiting at trade shows is a great way to build your brand, meet new customers and strengthen the relationships you’ve already made. Unfortunately, small businesses often avoid trade shows because they cost too much. Maybe you’re a startup business that has never exhibited before, or maybe you’ve managed a show before, but it didn’t produce the results you expected. In the first of two parts, on this episode, we talk to Candy Adams about best practices for putting on a profitable show. Candy is so experienced at producing trade shows, she affectionately known as the Booth Mom.

read more…

RECENT EPISODES

Episode 75: Creating Valuable Niche Audiences for Advertisers with Industry Dive

Episode 75: Creating Valuable Niche Audiences for Advertisers with Industry Dive

In a time when trade or business news publications are struggling to survive, one company is killing it. Industry Dive publishes business news and analysis for executives through dedicated sites and email newsletters. What Industry Dive does may not sound sexy, but its revenue stream is turning heads. On this episode of Brandstorm, Industry Dive’s Robin Re, VP of Marketing, talks about Industry Dive’s successful business model.

read more…

Episode 74: Tanya Abreu on Healthcare Marketing to Women

Episode 74: Tanya Abreu on Healthcare Marketing to Women


Our guest today is a healthcare evangelist and international healthcare industry expert. Tanya Abreu pioneered the planning of the first network of freestanding breast health centers in the greater Pittsburgh area and the establishment of more than 75 model women’s health education and primary care clinics around the world. As a healthcare marketing innovator, Tanya is also a successful speaker, author and workshop leader.

read more…

Episode 73: Creating an Experiential Brand with Punch Bowl Social’s Scott Sibley

Episode 73: Creating an Experiential Brand with Punch Bowl Social’s Scott Sibley

Work is supposed to be fun and games at Punch Bowl Social. The company calls its experiential food and beverage brand a “delectable collection of unequaled music, food, games, and beverages.” While in Milwaukee for the grand opening of Punch Bowl’s 16th location in the U.S., the V.P. of Marketing, Scott Sibley, chatted with #Brandstorm about its unique concept.

read more…

Episode 72: Managing Shopping Feeds with Brian Roizen at Feedonomics

Episode 72: Managing Shopping Feeds with Brian Roizen at Feedonomics


How do you go about getting your products in shopping feeds? On this episode of #Brandstorm, meet the co-founder and chief architect of Feedonomics, an advanced shopping feed management system that easily lets you import, optimize, and feed products to multiple channels like Google Shopping, Amazon, eBay and just about anywhere else.
read more…

Episode 71: Consumer Profiling with Chris Hopkins

Episode 71: Consumer Profiling with Chris Hopkins

“Know Your Customer.” It’s the mantra of GlobalWebIndex (GWI), a company that creates and administers the world’s largest survey on the digital consumer, representing 2.5 billion consumers in 45 countries. On this episode of #Brandstorm, we talk to Chris Hopkins, a sales development representative at GWI, about how to use its massive database to build out consumer profiles.

read more…

Episode 70: Nebraska’s Viral Tourism Campaign

Episode 70: Nebraska’s Viral Tourism Campaign

What do you do when you work in tourism and realize your state is dead last in places people want to visit? You come up with a new campaign! Nebraska revealed their state’s new slogan back in October. It immediately went viral for its honesty and self-deprecating humor. In this episode of #Brandstorm, we talk to the Nebraska Tourism Commission’s Executive Director, John Ricks, and the campaign’s Creative Director, Kirk Ruhnke, about its origins.

read more…

Episode 69: Creating Great Radio With Oink Ink

Episode 69: Creating Great Radio With Oink Ink

What’s the secret to a great radio campaign? If anyone knows it is today’s guest. Having written, directed and produced more than 1,000 award-winning national and international radio spots, Dan Price is the president, owner and partner at Oink Ink Radio, the oldest and largest radio ad agency in the U.S.

read more…

Episode 67: Navigating the Trade Show Maze with the Booth Mom

Episode 67: Navigating the Trade Show Maze with the Booth Mom


Exhibiting at trade shows is a great way to build your brand, meet new customers and strengthen the relationships you’ve already made. Unfortunately, small businesses often avoid trade shows because they cost too much. Maybe you’re a startup business that has never exhibited before, or maybe you’ve managed a show before, but it didn’t produce the results you expected. In the first of two parts, on this episode, we talk to Candy Adams about best practices for putting on a profitable show. Candy is so experienced at producing trade shows, she affectionately known as the Booth Mom.

read more…