It’s a new decade and a new year, but some things remain constant. Content is still king, and its followers are growing. What’s changing is the way we consume content. In the past, content creation has been primarily text-based. Thanks to smartphones, however, more and more people prefer different ways to learn about brands. We’ve seen an explosion in podcasting and video is likely to be the next boom as it becomes more affordable and easier to do.
Companies like Vidyard have seen the trends. They’ve developed a platform to help your videos do much more. On this episode, Vidyard’s Customer Outcomes Manager, Jacob Fernandes, talks about its capabilities and features.
Vidyard is a video hosting platform that identifies, scores and tracks engagement with viewers. It specializes in identifying who is watching your video. Vidyard can track engagements manually with custom forms that have to be filled out before you can watch a video. Or, the platform can integrate your data with Hubspot, a CRM or any other marketing automation.
Using the platform to upload and distribute videos is free. Hosting your video requires a monthly subscription. It can be as low as $20 per month or cost literally thousands of dollars depending on your brand’s needs.
With a paid subscription, brands can also empower its video content using several features, including:
- Thumbnails that transcribe videos for accessibility and to aid in SEO
- Choose your own adventure guides that enable viewers to watch a video on a website’s homepage, and then pinpoint where they want to go on a website for more insight about a topic they saw in the video.
Brands can also create video content using Vidyard’s free Chrome extension. The Vidyard Pro feature lets you record a selfie-style video and or take a screenshot from a web page and then email it to prospects or customers.
Jacob says there is very little to invest to get started with video. Most cell phones can shoot in 4k. All you need to buy is a wireless microphone and a basic lighting kit.
Lots of videos can be done in-house. These videos can be used for education purposes, as tutorials, invitations or even as a marketing tool for a brand’s sales team and any other customer-facing employee. In fact, Jacob says there are 6 must-have videos that brands should consider.
- Explainer video content with information about the brand, the products or services offered and the benefits of those products or services.
- How-to video assets to educate clients or customers on how to use your products or services.
- Thought Leadership video using executives who have expertise in a certain area and empowering them to create video content that can promoted online and on social media.
- Webinars for prospecting.
- Case studies on how your others are winning using your products or services.
- Demo Content
Jacob says brands that use video extraordinarily well include Hubspot and Marketo. And if you are a Hubspot listener, you can get an entire video suite right now for free.
Connect with Jacob