Ever see a new product in a store and say, wow, I wish I would have thought of that? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.

RECENT EPISODES

Episode 66: Creating a House of Fun with Milwaukee Admirals’ Jon Greenberg

Milwaukee ranks #30 in population among U.S. cities, yet is home to four professional sports teams – the Milwaukee Bucks, Milwaukee Brewers, Green Bay Packers (Green Bay is not a TV-metered market) and Milwaukee Wave arena soccer. That’s a lot of pro sports in a city with a population of almost 1.6 million. But there’s also a fifth team, the Milwaukee Admirals, a professional hockey team for the American Hockey League and an NHL farm team for the Nashville Predators. On this episode, Milwaukee Admirals President tells us how the team competes in a medium-sized market with so many pro teams.

read more…

Episode 65: Using Geofencing in Advertising

On this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher are joined by Rob Brennan and Tyler Schmidt, two digital marketing specialists at Platypus Advertising + Design, to talk about geofencing and OTT. We’ll find out the benefits to marketers and how it is used in advertising.

read more…

Episode 64: Influencer Marketing With Mercury Marine

Gary Lancina is no stranger to marketing. Prior to joining Mercury Marine in 2016, Gary worked for SC Johnson’s marketing department. Gary promoted personal care brands using a strategy known as influencer marketing. Influencer marketing involves forming a relationship with an influential person to strengthen a brand’s identity on social media or in-person. Gary has established a wealth of these relationships, from connections in the automotive field to minor league hockey teams and the NFL. Gary currently serves as senior director of Global Brand and Influencer Marketing Strategy at Mercury Marine.

read more…

Episode 62: Getting Strategic & Creative with All Over Media


Out of Home (OOH) advertising continues to get creative, finding more ways to be where people are conducting every day activities. On this episode of Brandstorm, Dan and Nancy talk Jake Johnson, VP & national sales director at All Over Media in Minneapolis to find out what’s new in OOH ads. read more…

Episode 61: Creating Great Experiences with Hard Rock’s Joe Bravo

To be relevant in business, it’s all about the customer experience. On this episode of Brandstorm, Dan and Nancy talk to a man who makes a living keeping people happy. Joe Bravo is the Bars and Entertainment Director at the Hard Rock Hotel in San Diego and is responsible for creating memorable experiences for guests.

read more…

Episode 60: Corporate Team Learning with Kyle Lacy of Lessonly

An educated and knowledgeable employee is a happier employee, according to our guest on this edition of #Brandstorm. Kyle Lacy is the VP of marketing at Lessonly, a modern team-building software company based in Indianapolis. The company provides online training software for those in sales, customer service and any other customer-facing role. Its biggest customers include the retail, telecom and software industries.

read more…

Episode 59: Bublr Bikes’ Boom in the Brew City

Bike Share programs have been popping up all over the U.S. In some cases, bike sharing has become necessary because motor traffic is too dense in the city, or there is a parking space shortage, like in Milwaukee. On this episode of Brandstorm, Executive Director Sally Sheperdson talks about the bike share program in Milwaukee, called Bublr. Started in 2014, Bublr’s affinity and awareness in the community is through the roof.

read more…

Episode 58: Crucial Conversations with Julie Loeding

Are you confident enough to know what to say in a crucial moment? On this episode of Brandstorm, our guest will help you speak and be heard. Julie Loeding is a certified corporate trainer of “Crucial Conversations” and a management and marketing instructor at Waukesha County Technical College (WCTC), as well as a former Miss Wisconsin.

read more…

Episode 57: Visualizing Dining with John Kuehl of Hankr

John Kuehl’s biggest argument with his wife was deciding where to eat. According to John, you can search the Internet to find just about any product, but when it comes to food, you get a list of places. That got him thinking, what if you could search what kind of food you wanted? Better yet, what if you could articulate what you were in the mood for – something that’s comforting, gluten-free or savory? John’s answer was a new website called Hankr.com. He joins us on #Brandstorm to talk about how he hopes someday hungry people will say, “let’s Hankr that.”

read more…

RECENT EPISODES

Episode 66: Creating a House of Fun with Milwaukee Admirals’ Jon Greenberg

Episode 66: Creating a House of Fun with Milwaukee Admirals’ Jon Greenberg

Milwaukee ranks #30 in population among U.S. cities, yet is home to four professional sports teams – the Milwaukee Bucks, Milwaukee Brewers, Green Bay Packers (Green Bay is not a TV-metered market) and Milwaukee Wave arena soccer. That’s a lot of pro sports in a city with a population of almost 1.6 million. But there’s also a fifth team, the Milwaukee Admirals, a professional hockey team for the American Hockey League and an NHL farm team for the Nashville Predators. On this episode, Milwaukee Admirals President tells us how the team competes in a medium-sized market with so many pro teams.

read more…

Episode 65: Using Geofencing in Advertising

Episode 65: Using Geofencing in Advertising

On this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher are joined by Rob Brennan and Tyler Schmidt, two digital marketing specialists at Platypus Advertising + Design, to talk about geofencing and OTT. We’ll find out the benefits to marketers and how it is used in advertising.

read more…

Episode 64: Influencer Marketing With Mercury Marine

Episode 64: Influencer Marketing With Mercury Marine

Gary Lancina is no stranger to marketing. Prior to joining Mercury Marine in 2016, Gary worked for SC Johnson’s marketing department. Gary promoted personal care brands using a strategy known as influencer marketing. Influencer marketing involves forming a relationship with an influential person to strengthen a brand’s identity on social media or in-person. Gary has established a wealth of these relationships, from connections in the automotive field to minor league hockey teams and the NFL. Gary currently serves as senior director of Global Brand and Influencer Marketing Strategy at Mercury Marine.

read more…

Episode 62: Getting Strategic & Creative with All Over Media

Episode 62: Getting Strategic & Creative with All Over Media


Out of Home (OOH) advertising continues to get creative, finding more ways to be where people are conducting every day activities. On this episode of Brandstorm, Dan and Nancy talk Jake Johnson, VP & national sales director at All Over Media in Minneapolis to find out what’s new in OOH ads. read more…

Episode 61: Creating Great Experiences with Hard Rock’s Joe Bravo

Episode 61: Creating Great Experiences with Hard Rock’s Joe Bravo

To be relevant in business, it’s all about the customer experience. On this episode of Brandstorm, Dan and Nancy talk to a man who makes a living keeping people happy. Joe Bravo is the Bars and Entertainment Director at the Hard Rock Hotel in San Diego and is responsible for creating memorable experiences for guests.

read more…

Episode 60: Corporate Team Learning with Kyle Lacy of Lessonly

Episode 60: Corporate Team Learning with Kyle Lacy of Lessonly

An educated and knowledgeable employee is a happier employee, according to our guest on this edition of #Brandstorm. Kyle Lacy is the VP of marketing at Lessonly, a modern team-building software company based in Indianapolis. The company provides online training software for those in sales, customer service and any other customer-facing role. Its biggest customers include the retail, telecom and software industries.

read more…

Episode 59: Bublr Bikes’ Boom in the Brew City

Episode 59: Bublr Bikes’ Boom in the Brew City

Bike Share programs have been popping up all over the U.S. In some cases, bike sharing has become necessary because motor traffic is too dense in the city, or there is a parking space shortage, like in Milwaukee. On this episode of Brandstorm, Executive Director Sally Sheperdson talks about the bike share program in Milwaukee, called Bublr. Started in 2014, Bublr’s affinity and awareness in the community is through the roof.

read more…

Episode 58: Crucial Conversations with Julie Loeding

Episode 58: Crucial Conversations with Julie Loeding

Are you confident enough to know what to say in a crucial moment? On this episode of Brandstorm, our guest will help you speak and be heard. Julie Loeding is a certified corporate trainer of “Crucial Conversations” and a management and marketing instructor at Waukesha County Technical College (WCTC), as well as a former Miss Wisconsin.

read more…

Episode 57: Visualizing Dining with John Kuehl of Hankr

Episode 57: Visualizing Dining with John Kuehl of Hankr

John Kuehl’s biggest argument with his wife was deciding where to eat. According to John, you can search the Internet to find just about any product, but when it comes to food, you get a list of places. That got him thinking, what if you could search what kind of food you wanted? Better yet, what if you could articulate what you were in the mood for – something that’s comforting, gluten-free or savory? John’s answer was a new website called Hankr.com. He joins us on #Brandstorm to talk about how he hopes someday hungry people will say, “let’s Hankr that.”

read more…