Ever see a new product in a store and say, wow, I wish I would have thought of that? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.

RECENT EPISODES

Episode 62: Getting Strategic & Creative with All Over Media


Out of Home (OOH) advertising continues to get creative, finding more ways to be where people are conducting every day activities. On this episode of Brandstorm, Dan and Nancy talk Jake Johnson, VP & national sales director at All Over Media in Minneapolis to find out what’s new in OOH ads. read more…

Episode 61: Creating Great Experiences with Hard Rock’s Joe Bravo

To be relevant in business, it’s all about the customer experience. On this episode of Brandstorm, Dan and Nancy talk to a man who makes a living keeping people happy. Joe Bravo is the Bars and Entertainment Director at the Hard Rock Hotel in San Diego and is responsible for creating memorable experiences for guests.

read more…

Episode 60: Corporate Team Learning with Kyle Lacy of Lessonly

An educated and knowledgeable employee is a happier employee, according to our guest on this edition of #Brandstorm. Kyle Lacy is the VP of marketing at Lessonly, a modern team-building software company based in Indianapolis. The company provides online training software for those in sales, customer service and any other customer-facing role. Its biggest customers include the retail, telecom and software industries.

read more…

Episode 59: Bublr Bikes’ Boom in the Brew City

Bike Share programs have been popping up all over the U.S. In some cases, bike sharing has become necessary because motor traffic is too dense in the city, or there is a parking space shortage, like in Milwaukee. On this episode of Brandstorm, Executive Director Sally Sheperdson talks about the bike share program in Milwaukee, called Bublr. Started in 2014, Bublr’s affinity and awareness in the community is through the roof.

read more…

Episode 58: Crucial Conversations with Julie Loeding

Are you confident enough to know what to say in a crucial moment? On this episode of Brandstorm, our guest will help you speak and be heard. Julie Loeding is a certified corporate trainer of “Crucial Conversations” and a management and marketing instructor at Waukesha County Technical College (WCTC), as well as a former Miss Wisconsin.

read more…

Episode 57: Visualizing Dining with John Kuehl of Hankr

John Kuehl’s biggest argument with his wife was deciding where to eat. According to John, you can search the Internet to find just about any product, but when it comes to food, you get a list of places. That got him thinking, what if you could search what kind of food you wanted? Better yet, what if you could articulate what you were in the mood for – something that’s comforting, gluten-free or savory? John’s answer was a new website called Hankr.com. He joins us on #Brandstorm to talk about how he hopes someday hungry people will say, “let’s Hankr that.”

read more…

Episode 56: Modernizing the Professional Bowlers Association with Commissioner Tom Clark

In the heyday of bowling, Milwaukee was known as America’s “Ten Pin Capitol”. When enthusiasts weren’t out playing for fun or in leagues, they were at home, tuned in to the Professional Bowler Association (PBA) tour on ABC. When the popularity of the sport began to wane near in 1980s, bowling alleys closed shop and took once-thriving leagues with them. Although the golden age of bowling has long passed, the Commissioner of the PBA, Tom Clark, believes it is making a comeback.

read more…

Episode 55: Content Marketing to Consumers with Michael Brenner

This week’s Brandstorm guest is a globally-recognized speaker on leadership, culture and marketing, the author of “The Content Book” and the CEO of Marketing Insider Group. His marketing prowess has captured the attention of The Guardian, Entrepreneur Magazine, and The Economist. Michael Brenner joins #Brandstorm to talk about content marketing strategies and how marketers can be more engaging with consumers.

read more…

Episode 54: Radio Programming for the 55+ Demographic with John Sebastian

This week’s Brandstorm guest has been in radio for more than 50 years and during much of that time, John Sebastian was programming radio stations. He’s programmed almost every format, including Top 40, Smooth Jazz, Kick Ass Rock, Country and Classic Rock, and targeted just about every demographic — 12 to 24, 18-34, 25 to 54 and 35 to 64. John Sebastian joins Brandstorm to talk about his new format for 55+ listeners, a demo he believes is the most undervalued, most underappreciated and in his words, most unexploited demographic in America. read more…

Episode 53: Losing Your Largest Distribution Platform with Brandon Bruce of Cirrus Insight

What would you do if your business suddenly lost its largest distribution platform? Brandon Bruce, COO and co-founder of Cirrus Insight, was thrown a curve when his company’s application was removed from the SalesForce App Exchange, its largest distribution outlet. While this blow might signal the end of most application’s lifecycle, Cirrus Insight’s branding and unique lead generation capabilities kept the app alive and well.

read more…

RECENT EPISODES

Episode 62: Getting Strategic & Creative with All Over Media

Episode 62: Getting Strategic & Creative with All Over Media


Out of Home (OOH) advertising continues to get creative, finding more ways to be where people are conducting every day activities. On this episode of Brandstorm, Dan and Nancy talk Jake Johnson, VP & national sales director at All Over Media in Minneapolis to find out what’s new in OOH ads. read more…

Episode 61: Creating Great Experiences with Hard Rock’s Joe Bravo

Episode 61: Creating Great Experiences with Hard Rock’s Joe Bravo

To be relevant in business, it’s all about the customer experience. On this episode of Brandstorm, Dan and Nancy talk to a man who makes a living keeping people happy. Joe Bravo is the Bars and Entertainment Director at the Hard Rock Hotel in San Diego and is responsible for creating memorable experiences for guests.

read more…

Episode 60: Corporate Team Learning with Kyle Lacy of Lessonly

Episode 60: Corporate Team Learning with Kyle Lacy of Lessonly

An educated and knowledgeable employee is a happier employee, according to our guest on this edition of #Brandstorm. Kyle Lacy is the VP of marketing at Lessonly, a modern team-building software company based in Indianapolis. The company provides online training software for those in sales, customer service and any other customer-facing role. Its biggest customers include the retail, telecom and software industries.

read more…

Episode 59: Bublr Bikes’ Boom in the Brew City

Episode 59: Bublr Bikes’ Boom in the Brew City

Bike Share programs have been popping up all over the U.S. In some cases, bike sharing has become necessary because motor traffic is too dense in the city, or there is a parking space shortage, like in Milwaukee. On this episode of Brandstorm, Executive Director Sally Sheperdson talks about the bike share program in Milwaukee, called Bublr. Started in 2014, Bublr’s affinity and awareness in the community is through the roof.

read more…

Episode 58: Crucial Conversations with Julie Loeding

Episode 58: Crucial Conversations with Julie Loeding

Are you confident enough to know what to say in a crucial moment? On this episode of Brandstorm, our guest will help you speak and be heard. Julie Loeding is a certified corporate trainer of “Crucial Conversations” and a management and marketing instructor at Waukesha County Technical College (WCTC), as well as a former Miss Wisconsin.

read more…

Episode 57: Visualizing Dining with John Kuehl of Hankr

Episode 57: Visualizing Dining with John Kuehl of Hankr

John Kuehl’s biggest argument with his wife was deciding where to eat. According to John, you can search the Internet to find just about any product, but when it comes to food, you get a list of places. That got him thinking, what if you could search what kind of food you wanted? Better yet, what if you could articulate what you were in the mood for – something that’s comforting, gluten-free or savory? John’s answer was a new website called Hankr.com. He joins us on #Brandstorm to talk about how he hopes someday hungry people will say, “let’s Hankr that.”

read more…

Episode 56: Modernizing the Professional Bowlers Association with Commissioner Tom Clark

Episode 56: Modernizing the Professional Bowlers Association with Commissioner Tom Clark

In the heyday of bowling, Milwaukee was known as America’s “Ten Pin Capitol”. When enthusiasts weren’t out playing for fun or in leagues, they were at home, tuned in to the Professional Bowler Association (PBA) tour on ABC. When the popularity of the sport began to wane near in 1980s, bowling alleys closed shop and took once-thriving leagues with them. Although the golden age of bowling has long passed, the Commissioner of the PBA, Tom Clark, believes it is making a comeback.

read more…

Episode 55: Content Marketing to Consumers with Michael Brenner

Episode 55: Content Marketing to Consumers with Michael Brenner

This week’s Brandstorm guest is a globally-recognized speaker on leadership, culture and marketing, the author of “The Content Book” and the CEO of Marketing Insider Group. His marketing prowess has captured the attention of The Guardian, Entrepreneur Magazine, and The Economist. Michael Brenner joins #Brandstorm to talk about content marketing strategies and how marketers can be more engaging with consumers.

read more…

Episode 54: Radio Programming for the 55+ Demographic with John Sebastian

Episode 54: Radio Programming for the 55+ Demographic with John Sebastian

This week’s Brandstorm guest has been in radio for more than 50 years and during much of that time, John Sebastian was programming radio stations. He’s programmed almost every format, including Top 40, Smooth Jazz, Kick Ass Rock, Country and Classic Rock, and targeted just about every demographic — 12 to 24, 18-34, 25 to 54 and 35 to 64. John Sebastian joins Brandstorm to talk about his new format for 55+ listeners, a demo he believes is the most undervalued, most underappreciated and in his words, most unexploited demographic in America. read more…

Episode 53: Losing Your Largest Distribution Platform with Brandon Bruce of Cirrus Insight

What would you do if your business suddenly lost its largest distribution platform? Brandon Bruce, COO and co-founder of Cirrus Insight, was thrown a curve when his company’s application was removed from the SalesForce App Exchange, its largest distribution outlet. While this blow might signal the end of most application’s lifecycle, Cirrus Insight’s branding and unique lead generation capabilities kept the app alive and well.

read more…