Smart branding is much more than coming up with a witty headline or provocative visual. It’s about developing a sound strategy first and only then coming up with compelling ways to express it. That means we start by asking a lot of questions about your company’s vision and culture. What is it that you do that others don’t. And that’s just for starters. At Platypus, we believe a brand is the promise of an experience. Our mission is to help you create and communicate an experience—and a brand—like no other.