Ever see a new product in a store and say, wow, I wish I would have thought of that? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.

RECENT EPISODES

Episode 56: Modernizing the Professional Bowlers Association with Commissioner Tom Clark

In the heyday of bowling, Milwaukee was known as America’s “Ten Pin Capitol”. When enthusiasts weren’t out playing for fun or in leagues, they were at home, tuned in to the Professional Bowler Association (PBA) tour on ABC. When the popularity of the sport began to wane near in 1980s, bowling alleys closed shop and took once-thriving leagues with them. Although the golden age of bowling has long passed, the Commissioner of the PBA, Tom Clark, believes it is making a comeback.

read more…

Episode 55: Content Marketing to Consumers with Michael Brenner

This week’s Brandstorm guest is a globally-recognized speaker on leadership, culture and marketing, the author of “The Content Book” and the CEO of Marketing Insider Group. His marketing prowess has captured the attention of The Guardian, Entrepreneur Magazine, and The Economist. Michael Brenner joins #Brandstorm to talk about content marketing strategies and how marketers can be more engaging with consumers.

read more…

Episode 54: Radio Programming for the 55+ Demographic with John Sebastian

This week’s Brandstorm guest has been in radio for more than 50 years and during much of that time, John Sebastian was programming radio stations. He’s programmed almost every format, including Top 40, Smooth Jazz, Kick Ass Rock, Country and Classic Rock, and targeted just about every demographic — 12 to 24, 18-34, 25 to 54 and 35 to 64. John Sebastian joins Brandstorm to talk about his new format for 55+ listeners, a demo he believes is the most undervalued, most underappreciated and in his words, most unexploited demographic in America. read more…

Episode 53: Losing Your Largest Distribution Platform with Brandon Bruce of Cirrus Insight

What would you do if your business suddenly lost its largest distribution platform? Brandon Bruce, COO and co-founder of Cirrus Insight, was thrown a curve when his company’s application was removed from the SalesForce App Exchange, its largest distribution outlet. While this blow might signal the end of most application’s lifecycle, Cirrus Insight’s branding and unique lead generation capabilities kept the app alive and well.

read more…

Episode 52: Marketing a Party in a Box with Lyle Stoflet and Tom Daugherty

On this episode of Brandstorm, Dan Trzinski and Nancy Christopher talk to the owners of Containers Up. Lyle Stoflet and Tom Daugherty had an ingenious idea. What if they could make a bar that could be shipped anywhere they wanted, and people could rent or buy them for private parties or corporate events? With these thoughts in mind, Lyle talked Tom into buying a 20- by 8-ft., upcycled shipping container for themselves and placing it on the street in front of Lyle’s house for a neighborhood block party. Everyone loved it. No one came inside Lyle’s house, and when it was over, the container was taken away. A new company was born.

read more…

Episode 51: Gas Pump Media with Becky Colman

Finding a captive audience to deliver your advertising message is always challenging. On Episode 51 of Brandstorm, Becky Colman of Fuel Montana Media tells us why Gas Pump TV is an effective way to reach consumers with relevant, local content.

read more…

Episode 49: The Business of Promotional Products with Josh Kozinski

Sometimes called premiums or swag, promotional merchandise is used to promote companies, brands or events with logos or slogans on products. On this edition of Brandstorm, Josh Kozinski, founder and chief business development officer at Sky High Marketing, talks about the promotional products industry, what’s trending and how his company is meeting the growing demand for his services.

read more…

Episode 48: Betting on Sports with Dan Kustelski

This past May, the U.S. Supreme overturned the key federal anti-sports betting law. Today’s guest on Brandstorm, Dan Kustelski, is a leading authority on sports wagering and the CEO of Chalkline Sports. He’s talking about what this decision will mean to sports betting in the U.S.

read more…

RECENT EPISODES

Episode 56: Modernizing the Professional Bowlers Association with Commissioner Tom Clark

Episode 56: Modernizing the Professional Bowlers Association with Commissioner Tom Clark

In the heyday of bowling, Milwaukee was known as America’s “Ten Pin Capitol”. When enthusiasts weren’t out playing for fun or in leagues, they were at home, tuned in to the Professional Bowler Association (PBA) tour on ABC. When the popularity of the sport began to wane near in 1980s, bowling alleys closed shop and took once-thriving leagues with them. Although the golden age of bowling has long passed, the Commissioner of the PBA, Tom Clark, believes it is making a comeback.

read more…

Episode 55: Content Marketing to Consumers with Michael Brenner

Episode 55: Content Marketing to Consumers with Michael Brenner

This week’s Brandstorm guest is a globally-recognized speaker on leadership, culture and marketing, the author of “The Content Book” and the CEO of Marketing Insider Group. His marketing prowess has captured the attention of The Guardian, Entrepreneur Magazine, and The Economist. Michael Brenner joins #Brandstorm to talk about content marketing strategies and how marketers can be more engaging with consumers.

read more…

Episode 54: Radio Programming for the 55+ Demographic with John Sebastian

Episode 54: Radio Programming for the 55+ Demographic with John Sebastian

This week’s Brandstorm guest has been in radio for more than 50 years and during much of that time, John Sebastian was programming radio stations. He’s programmed almost every format, including Top 40, Smooth Jazz, Kick Ass Rock, Country and Classic Rock, and targeted just about every demographic — 12 to 24, 18-34, 25 to 54 and 35 to 64. John Sebastian joins Brandstorm to talk about his new format for 55+ listeners, a demo he believes is the most undervalued, most underappreciated and in his words, most unexploited demographic in America. read more…

Episode 53: Losing Your Largest Distribution Platform with Brandon Bruce of Cirrus Insight

What would you do if your business suddenly lost its largest distribution platform? Brandon Bruce, COO and co-founder of Cirrus Insight, was thrown a curve when his company’s application was removed from the SalesForce App Exchange, its largest distribution outlet. While this blow might signal the end of most application’s lifecycle, Cirrus Insight’s branding and unique lead generation capabilities kept the app alive and well.

read more…

Episode 52: Marketing a Party in a Box with Lyle Stoflet and Tom Daugherty

Episode 52: Marketing a Party in a Box with Lyle Stoflet and Tom Daugherty

On this episode of Brandstorm, Dan Trzinski and Nancy Christopher talk to the owners of Containers Up. Lyle Stoflet and Tom Daugherty had an ingenious idea. What if they could make a bar that could be shipped anywhere they wanted, and people could rent or buy them for private parties or corporate events? With these thoughts in mind, Lyle talked Tom into buying a 20- by 8-ft., upcycled shipping container for themselves and placing it on the street in front of Lyle’s house for a neighborhood block party. Everyone loved it. No one came inside Lyle’s house, and when it was over, the container was taken away. A new company was born.

read more…

Episode 51: Gas Pump Media with Becky Colman

Finding a captive audience to deliver your advertising message is always challenging. On Episode 51 of Brandstorm, Becky Colman of Fuel Montana Media tells us why Gas Pump TV is an effective way to reach consumers with relevant, local content.

read more…

Episode 49: The Business of Promotional Products with Josh Kozinski

Sometimes called premiums or swag, promotional merchandise is used to promote companies, brands or events with logos or slogans on products. On this edition of Brandstorm, Josh Kozinski, founder and chief business development officer at Sky High Marketing, talks about the promotional products industry, what’s trending and how his company is meeting the growing demand for his services.

read more…

Episode 48: Betting on Sports with Dan Kustelski

This past May, the U.S. Supreme overturned the key federal anti-sports betting law. Today’s guest on Brandstorm, Dan Kustelski, is a leading authority on sports wagering and the CEO of Chalkline Sports. He’s talking about what this decision will mean to sports betting in the U.S.

read more…