It’s a new decade and a new year, but some things remain constant. Content is still king, and its followers are growing. What’s changing is the way we consume content. In the past, content creation has been primarily text-based. Thanks to smartphones, however, more...
What is influencer marketing? It’s basically a type of social media marketing that uses endorsements and product mentions from people with influence – they have a large social media following or they are viewed as experts in their industry. Our guest today is an...
With so many ways to watch video content these days, it’s a great time for the consumer, but it has also become an increasingly difficult time for the local media buyer. On this episode of Brandstorm, Michael Beach, CEO at Cross Screen Media, talks about his video...
Could your brand benefit from getting some spectacular aerial footage? If the answer is yes, what exactly do you need to know about drone photography? On this episode, Frank Datzer, director of photography and licensed drone pilot for DCP Video, shares his expertise....
It was a long campaign with intense competition, but in the end, Milwaukee beat out Miami and Houston to be the host city of the Democratic National Convention (DNC), July 13 – 16, 2020. Megan Suardini, vice president of Marketing & Communications for Visit...
A report by the Wisconsin Policy Forum indicates that more retirees and fewer young people could create a workforce dilemma for the state in the coming years. The Milwaukee Metropolitan Association of Commerce, or MMAC, has partnered with the Milwaukee 7 to help...
