Never, Ever Feed the Trolls

Posted by on Wednesday, March 5th, 2014 in platyBlog

Let’s talk about this new craze all the brands are hot on; the Darth Vader of PR, like the irritating pre-Vaderfied Anakin Skywalker in Episode III… trolling. Brands are using “intentional fouls” to spark consumer conversation and gain big media exposure. Trolling is a term used to describe behavior in which hot-button issues are purposefully […]

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