Ever see a new product in a store and say, wow, I wish I would have thought of that? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.

RECENT EPISODES

Episode 39: Brandstorm Talks with “The LinkedIn Lady”

So, you’re on LinkedIn. Now what? On today’s episode of Brandstorm, Consultant, Trainer, Speaker and Job Search Mentor Sue Gresham discusses how business owners, entrepreneurs and those seeking employment can use LinkedIn to build their personal brand, expand their reach, increase sales and find new opportunities.

read more…

Episode 38: Executive Programs at UWM’s Lubar School of Business

On this week’s episode of Brandstorm, we discuss taking business professionals to the next level. Nathan Bares describes the Executive Programs offered at the University of Wisconsin-Milwaukee (UWM) and its goal of making high potential managers within the business community better at what they do.

 

read more…

Episode 35: Elmer Moore of Scale Up Milwaukee

On today’s episode of Brandstorm, we welcome Elmer Moore, executive director of Scale Up Milwaukee. Elmer discusses his organization’s powerful platform for business growth and how they plan to meet their goal of adding $1 billion in revenue to the community by the year 2020.

read more…

Episode 34: How to Recruit Top Talent with JP Burkwald of Element6

On today’s episode of Brandstorm, we welcome JP Burkwald, co-founder and vice president of business development at Element6 Talent. JP discusses how their team finds great employment candidates in a currently shallow talent pool, and what companies can do to create an attractive culture for its future hires.

read more…

Episode 31: Getting Your Message On the Air with Katrina Cravy

On today’s episode of Brandstorm, we welcome Katrina Cravy, author of the book ON AIR: Insider Secrets to Attract the Media and Get Free Publicity. Katrina discusses how business owners and entrepreneurs can best connect with local television outlets for features and interviews, and how to perform well on-air when given the opportunity.

read more…

Episode 30: Exploring Radio’s Future with Kipper McGee

In this episode of Brandstorm, we welcome Kipper McGee, author of the book Brandwidth: How Big Broadcasting is Missing the Mediamorphosis. Kipper discusses how terrestrial radio is grappling with its relevancy, and what stations need to embrace for the future.

read more…

RECENT EPISODES

Episode 39: Brandstorm Talks with “The LinkedIn Lady”

So, you’re on LinkedIn. Now what? On today’s episode of Brandstorm, Consultant, Trainer, Speaker and Job Search Mentor Sue Gresham discusses how business owners, entrepreneurs and those seeking employment can use LinkedIn to build their personal brand, expand their reach, increase sales and find new opportunities.

read more…

Episode 38: Executive Programs at UWM’s Lubar School of Business

On this week’s episode of Brandstorm, we discuss taking business professionals to the next level. Nathan Bares describes the Executive Programs offered at the University of Wisconsin-Milwaukee (UWM) and its goal of making high potential managers within the business community better at what they do.

 

read more…

Episode 35: Elmer Moore of Scale Up Milwaukee

On today’s episode of Brandstorm, we welcome Elmer Moore, executive director of Scale Up Milwaukee. Elmer discusses his organization’s powerful platform for business growth and how they plan to meet their goal of adding $1 billion in revenue to the community by the year 2020.

read more…

Episode 34: How to Recruit Top Talent with JP Burkwald of Element6

On today’s episode of Brandstorm, we welcome JP Burkwald, co-founder and vice president of business development at Element6 Talent. JP discusses how their team finds great employment candidates in a currently shallow talent pool, and what companies can do to create an attractive culture for its future hires.

read more…

Episode 31: Getting Your Message On the Air with Katrina Cravy

On today’s episode of Brandstorm, we welcome Katrina Cravy, author of the book ON AIR: Insider Secrets to Attract the Media and Get Free Publicity. Katrina discusses how business owners and entrepreneurs can best connect with local television outlets for features and interviews, and how to perform well on-air when given the opportunity.

read more…

Episode 30: Exploring Radio’s Future with Kipper McGee

In this episode of Brandstorm, we welcome Kipper McGee, author of the book Brandwidth: How Big Broadcasting is Missing the Mediamorphosis. Kipper discusses how terrestrial radio is grappling with its relevancy, and what stations need to embrace for the future.

read more…