Ever see a new product in a store and say, wow, I wish I would have thought of that? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.

RECENT EPISODES

Episode 49: The Business of Promotional Products with Josh Kozinski

Sometimes called premiums or swag, promotional merchandise is used to promote companies, brands or events with logos or slogans on products. On this edition of Brandstorm, Josh Kozinski, founder and chief business development officer at Sky High Marketing, talks about the promotional products industry, what’s trending and how his company is meeting the growing demand for his services.

read more…

Episode 48: Betting on Sports with Dan Kustelski

This past May, the U.S. Supreme overturned the key federal anti-sports betting law. Today’s guest on Brandstorm, Dan Kustelski, is a leading authority on sports wagering and the CEO of Chalkline Sports. He’s talking about what this decision will mean to sports betting in the U.S.

read more…

Episode 46: Minocqua’s Krystal Westfahl Talks About Beef-A-Rama

Where’s the beef? On the last Saturday in September, it’s in Minocqua, Wis. On this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher talk to Krystal Westfahl, executive director of the Minocqua Area Chamber of Commerce, about Beef-a-Rama and the event’s impact on the local economy. The signature Northwoods event attracts four times the town’s normal population.

read more…

Episode 43: Katie Felten and Bridgette Palm Talk about Changing Perceptions in Manufacturing”

Katie Felten and Bridgette Palm are working to change perceptions about modern-day manufacturing. They are also providing support to support to women in marketing who work at manufacturing companies. On this episode of Brandstorm, the two women talk about the new association they have founded called Women in Marketing in Manufacturing, or WiMiM, and how they are helping the industry become agents of change.

read more…

Episode 42: The Benefits of a Corporate Wellness Program with Kristin Markey

We’ve all heard about corporate wellness programs, and while we are intrigued by them, only 24 percent of employees who have been offered one actually participate in them. On this episode of Brandstorm, we talk to Kristin Markey, founder of Nest Health Connections. Based in Colorado, Kristin and her staff provide a wholistic approach to creating healthy cultures within the workplace.

 

read more…

Episode 40: Social PR Secrets with Lisa Buyer

On today’s episode of Brandstorm, we welcome Lisa Buyer, the founder of social PR agency The Buyer Group and the author of Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand. Lisa discusses how brands can best align their digital presence and how being an early adapter to the internet and social media has made her an industry thought leader in her space.

read more…

RECENT EPISODES

Episode 49: The Business of Promotional Products with Josh Kozinski

Sometimes called premiums or swag, promotional merchandise is used to promote companies, brands or events with logos or slogans on products. On this edition of Brandstorm, Josh Kozinski, founder and chief business development officer at Sky High Marketing, talks about the promotional products industry, what’s trending and how his company is meeting the growing demand for his services.

read more…

Episode 48: Betting on Sports with Dan Kustelski

This past May, the U.S. Supreme overturned the key federal anti-sports betting law. Today’s guest on Brandstorm, Dan Kustelski, is a leading authority on sports wagering and the CEO of Chalkline Sports. He’s talking about what this decision will mean to sports betting in the U.S.

read more…

Episode 46: Minocqua’s Krystal Westfahl Talks About Beef-A-Rama

Where’s the beef? On the last Saturday in September, it’s in Minocqua, Wis. On this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher talk to Krystal Westfahl, executive director of the Minocqua Area Chamber of Commerce, about Beef-a-Rama and the event’s impact on the local economy. The signature Northwoods event attracts four times the town’s normal population.

read more…

Episode 43: Katie Felten and Bridgette Palm Talk about Changing Perceptions in Manufacturing”

Katie Felten and Bridgette Palm are working to change perceptions about modern-day manufacturing. They are also providing support to support to women in marketing who work at manufacturing companies. On this episode of Brandstorm, the two women talk about the new association they have founded called Women in Marketing in Manufacturing, or WiMiM, and how they are helping the industry become agents of change.

read more…

Episode 42: The Benefits of a Corporate Wellness Program with Kristin Markey

We’ve all heard about corporate wellness programs, and while we are intrigued by them, only 24 percent of employees who have been offered one actually participate in them. On this episode of Brandstorm, we talk to Kristin Markey, founder of Nest Health Connections. Based in Colorado, Kristin and her staff provide a wholistic approach to creating healthy cultures within the workplace.

 

read more…

Episode 40: Social PR Secrets with Lisa Buyer

On today’s episode of Brandstorm, we welcome Lisa Buyer, the founder of social PR agency The Buyer Group and the author of Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand. Lisa discusses how brands can best align their digital presence and how being an early adapter to the internet and social media has made her an industry thought leader in her space.

read more…