Episode 65: Using Geofencing in Advertising
On this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher are joined by Rob Brennan and Tyler Schmidt, two digital marketing specialists at Platypus Advertising + Design, to talk about geofencing and OTT. We’ll find out the benefits to marketers and how it is used in advertising.
Episode 64: Influencer Marketing With Mercury Marine
Gary Lancina is no stranger to marketing. Prior to joining Mercury Marine in 2016, Gary worked for SC Johnson’s marketing department. Gary promoted personal care brands using a strategy known as influencer marketing. Influencer marketing involves forming a relationship with an influential person to strengthen a brand’s identity on social media or in-person. Gary has established a wealth of these relationships, from connections in the automotive field to minor league hockey teams and the NFL. Gary currently serves as senior director of Global Brand and Influencer Marketing Strategy at Mercury Marine.
Episode 63: Making the most of a Seasonal Business with Mosquito Joe’s David Lepak
How do you keep a business going, when your service or product is seasonal? David Lepak owns a pest control service called Mosquito Joe of Waukesha County. He shares his journey to buying a franchise and building a customer base of 600 in the first year.
Episode 62: Getting Strategic & Creative with All Over Media
Out of Home (OOH) advertising continues to get creative, finding more ways to be where people are conducting every day activities. On this episode of Brandstorm, Dan and Nancy talk Jake Johnson, VP & national sales director at All Over Media in Minneapolis to find out what’s new in OOH ads. (more…)