Episode 71: Consumer Profiling with Chris Hopkins
“Know Your Customer.” It’s the mantra of GlobalWebIndex (GWI), a company that creates and administers the world’s largest survey on the digital consumer, representing 2.5 billion consumers in 45 countries. On this episode of #Brandstorm, we talk to Chris Hopkins, a sales development representative at GWI, about how to use its massive database to build out consumer profiles.
Episode 70: Nebraska’s Viral Tourism Campaign
What do you do when you work in tourism and realize your state is dead last in places people want to visit? You come up with a new campaign! Nebraska revealed their state’s new slogan back in October. It immediately went viral for its honesty and self-deprecating humor. In this episode of #Brandstorm, we talk to the Nebraska Tourism Commission’s Executive Director, John Ricks, and the campaign’s Creative Director, Kirk Ruhnke, about its origins.
Episode 69: Creating Great Radio With Oink Ink
What’s the secret to a great radio campaign? If anyone knows it is today’s guest. Having written, directed and produced more than 1,000 award-winning national and international radio spots, Dan Price is the president, owner and partner at Oink Ink Radio, the oldest and largest radio ad agency in the U.S.
Episode 68: John Kutac Shares What’s on Tap at Growler USA
When the craft brew industry took off, it wasn’t surprising to see a new industry emerge…the craft brew pub. One of the more interesting franchise concepts is Growler USA Kitchen & Taphouse. Its president, John Kutac, talks about its success in this episode.