Episode 69: Creating Great Radio With Oink Ink
What’s the secret to a great radio campaign? If anyone knows it is today’s guest. Having written, directed and produced more than 1,000 award-winning national and international radio spots, Dan Price is the president, owner and partner at Oink Ink Radio, the oldest and largest radio ad agency in the U.S.
Episode 68: John Kutac Shares What’s on Tap at Growler USA
When the craft brew industry took off, it wasn’t surprising to see a new industry emerge…the craft brew pub. One of the more interesting franchise concepts is Growler USA Kitchen & Taphouse. Its president, John Kutac, talks about its success in this episode.
Episode 67: Navigating the Trade Show Maze with the Booth Mom
Exhibiting at trade shows is a great way to build your brand, meet new customers and strengthen the relationships you’ve already made. Unfortunately, small businesses often avoid trade shows because they cost too much. Maybe you’re a startup business that has never exhibited before, or maybe you’ve managed a show before, but it didn’t produce the results you expected. In the first of two parts, on this episode, we talk to Candy Adams about best practices for putting on a profitable show. Candy is so experienced at producing trade shows, she affectionately known as the Booth Mom.
Episode 66: Creating a House of Fun with Milwaukee Admirals’ Jon Greenberg
Milwaukee ranks #30 in population among U.S. cities, yet is home to four professional sports teams – the Milwaukee Bucks, Milwaukee Brewers, Green Bay Packers (Green Bay is not a TV-metered market) and Milwaukee Wave arena soccer. That’s a lot of pro sports in a city with a population of almost 1.6 million. But there’s also a fifth team, the Milwaukee Admirals, a professional hockey team for the American Hockey League and an NHL farm team for the Nashville Predators. On this episode, Milwaukee Admirals President tells us how the team competes in a medium-sized market with so many pro teams.