Episode 23: Greg Giersch from The Center for Sales Strategy
In this episode of Brandstorm, we welcome Greg Giersch, vice president of client experience at The Center for Sales Strategy (CSS). As a company’s sales force is integral to their success, Greg and his organization help businesses increase sales revenue by improving the performance of their sales teams, and encouraging them to fully understand their own brand.
Episode 22: Gerardo Guzman and Kristen Millsap of Nielsen
In this episode of Brandstorm, we welcome Gerardo Guzman, senior vice president of product leadership and Kristen Millsap, account director of client solutions at Nielsen. With so many viewing options for television these days, they join us to discuss what’s new in TV measurement and the company’s efforts to provide accurate measurement of modern TV viewing habits.
Episode 21: Understanding Business Overseas with Ihsan Atta of OPUS Corporation
In this episode of Brandstorm, we welcome Ihsan Atta, president of OPUS Corporation. Ihsan joins us to discuss why doing business overseas can be difficult without connections or cultural understanding.
Episode 20: Commercial Real Estate with Dan Jessup of Jones Lang LaSalle
In this episode of Brandstorm, we welcome Dan Jessup, executive vice president of Jones Lang LaSalle’s Wisconsin office. Dan joins us to discuss why the location you choose for your business is so important, and what to look for when starting up or moving. (more…)