Episode 37: Marketing vs. Advertising with Nisha Gupta at NGenuity
The terms “marketing” and “advertising” have become somewhat synonymous over the years, often referred to as one and the same. On this week’s “Brandstorm,” we clear up any ambiguity with Nisha Gupta, an outsourced executive with more than 20 years of experience in B2B marketing.
Episode 36: Corporate Giving with Neil Willenson of Kapco, Inc.
On this edition of Brandstorm, Dan Trzinski and Nancy Christopher talk about how to set up the charitable arm of a corporation with Neil Willenson, VP of Community Relations and co-founder of Hometown Heroes and Camp Reunite for Kapco Metal Stamping.
Episode 35: Elmer Moore of Scale Up Milwaukee
On today’s episode of Brandstorm, we welcome Elmer Moore, executive director of Scale Up Milwaukee. Elmer discusses his organization’s powerful platform for business growth and how they plan to meet their goal of adding $1 billion in revenue to the community by the year 2020.
Episode 34: How to Recruit Top Talent with JP Burkwald of Element6
On today’s episode of Brandstorm, we welcome JP Burkwald, co-founder and vice president of business development at Element6 Talent. JP discusses how their team finds great employment candidates in a currently shallow talent pool, and what companies can do to create an attractive culture for its future hires.