Episode 31: Getting Your Message On the Air with Katrina Cravy
On today’s episode of Brandstorm, we welcome Katrina Cravy, author of the book ON AIR: Insider Secrets to Attract the Media and Get Free Publicity. Katrina discusses how business owners and entrepreneurs can best connect with local television outlets for features and interviews, and how to perform well on-air when given the opportunity.
Episode 30: Exploring Radio’s Future with Kipper McGee
In this episode of Brandstorm, we welcome Kipper McGee, author of the book Brandwidth: How Big Broadcasting is Missing the Mediamorphosis. Kipper discusses how terrestrial radio is grappling with its relevancy, and what stations need to embrace for the future.
Episode 29: Discussing What Great Bosses Know with Jill Geisler
In this episode of Brandstorm, we welcome Jill Geisler, a Wisconsin Broadcasters Association Hall of Famer and author of the book, Work Happy: What Great Bosses Know. Jill discusses her involvement in the Newseum’s Power Shift Project, what it takes to be a great leader in any industry, and why her mantra is, “Life’s too short to work with jerks.”
Episode 28: Andy Silverman of Milwaukee Day
In this episode of Brandstorm, we welcome Andy Silverman, one of the co-founders of Milwaukee Day. Andy discusses how a joke amongst friends has exploded into a mammoth annual celebration of hometown pride through fun and service.