Episode 4: Brandstorm Talks with Aimee Matchette of Elements Massage Whitefish Bay

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In this episode, we welcome Aimee Matchette of Elements Massage. Aimee is an Elements Massage franchise owner and Area Director. She is here to talk with us about how to choose a franchise.

Aimee Matchette
Aimee has an extensive background in financials, being a former Financial Planner and CPA for small businesses. She invested in Elements Massage nine years ago and serves as a member of the franchise leadership team for WellBiz Brands, the franchisor for Elements.

Choosing a Franchise
Choosing a franchise is an individualized process. Aimee discusses the process she followed before deciding to work with the Elements Massage franchise. She also talks about key components that should be assessed during the decision-making phase of choosing a franchise.

Research and Practicality
Aimee emphasizes the importance of research to ensure that you choose a franchise that not only suits what is important to you but also systems are compatible with your goals and personality. She also suggests that grit is a necessary component to owning a franchise because, in the end, you are still a business owner. There will be ups and downs along the way. It is important, as a business owner, to persevere through even the toughest times to be successful.

Realities
Hone in on your strengths and weaknesses. Do what you do well and hire support staff to handle the rest. Key advisors Aimee feels are necessary when considering a franchise include an attorney, a real estate broker, and a banker. Be prepared with an exit strategy from the very beginning. Know the business you are buying into.

Recommended Reading
The E-Myth Revisited by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1/140-1640446-7750113?ie=UTF8&qid=1507565116&sr=8-1&keywords=the+e+myth+revisited

Strengths Finder 2.0 by Tom Rath: https://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X/ref=sr_1_1?s=books&ie=UTF8&qid=1507565185&sr=1-1&keywords=strength+finder+2.0

Grit: The Power of Passion & Perseverance by Angela Duckworth: https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108/ref=sr_1_1?s=books&ie=UTF8&qid=1507565927&sr=1-1&keywords=grit+the+power+of+passion+and+perseverance

Contact Aimee Matchette:
Website: https://elementsmassage.com/whitefish-bay/
Aimee on LinkedIn: https://www.linkedin.com/in/aimee-matchette-65a44aa/