Episode 52: Marketing a Party in a Box with Lyle Stoflet and Tom Daugherty

Lyle-Stoflet-Tom-Daugherty-Containers-Up-Brandstorm

On this episode of Brandstorm, Dan Trzinski and Nancy Christopher talk to the owners of Containers Up. Lyle Stoflet and Tom Daugherty had an ingenious idea. What if they could make a bar that could be shipped anywhere they wanted, and people could rent or buy them for private parties or corporate events? With these thoughts in mind, Lyle talked Tom into buying a 20- by 8-ft., upcycled shipping container for themselves and placing it on the street in front of Lyle’s house for a neighborhood block party. Everyone loved it. No one came inside Lyle’s house, and when it was over, the container was taken away. A new company was born.

(more…)

Episode 51: Gas Pump Media with Becky Colman

Finding a captive audience to deliver your advertising message is always challenging. On Episode 51 of Brandstorm, Becky Colman of Fuel Montana Media tells us why Gas Pump TV is an effective way to reach consumers with relevant, local content.

(more…)

Episode 50: Marketing Higher Education with Dave Murphy

On Episode 50 of Brandstorm, Hosts Dan Trzinski and Nancy Christopher discuss the role of marketing in higher education with Dave Murphy, vice president of marketing and communication at a prominent Jesuit School, Marquette University, in Milwaukee.

(more…)

Episode 49: The Business of Promotional Products with Josh Kozinski

Sometimes called premiums or swag, promotional merchandise is used to promote companies, brands or events with logos or slogans on products. On this edition of Brandstorm, Josh Kozinski, founder and chief business development officer at Sky High Marketing, talks about the promotional products industry, what’s trending and how his company is meeting the growing demand for his services.

(more…)