Episode 33: Jason McDevitt and Kirk Havens from GreenOps Ammo
On today’s episode of Brandstorm, we welcome Jason McDevitt and Kirk Havens from GreenOps Ammo. Jason and Kirk discuss the journey of bringing their biodegradable shotgun wads to market, and how both hunters and environmentalists are in favor of their mission.
Episode 32: Discussing Commercial Jingles with Terry Sweet
On today’s episode of Brandstorm, we welcome Terry Sweet, an award-winning music composer and jingle writer. Terry discusses the process in putting a brand’s message to music and why certain commercial jingles stick with us forever.
Episode 31: Getting Your Message On the Air with Katrina Cravy
On today’s episode of Brandstorm, we welcome Katrina Cravy, author of the book ON AIR: Insider Secrets to Attract the Media and Get Free Publicity. Katrina discusses how business owners and entrepreneurs can best connect with local television outlets for features and interviews, and how to perform well on-air when given the opportunity.
Episode 30: Exploring Radio’s Future with Kipper McGee
In this episode of Brandstorm, we welcome Kipper McGee, author of the book Brandwidth: How Big Broadcasting is Missing the Mediamorphosis. Kipper discusses how terrestrial radio is grappling with its relevancy, and what stations need to embrace for the future.