Ever see a new product in a store and say, wow, I wish I would have thought of that? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.
RECENT EPISODES
Episode 22: Gerardo Guzman and Kristen Millsap of Nielsen
In this episode of Brandstorm, we welcome Gerardo Guzman, senior vice president of product leadership and Kristen Millsap, account director of client solutions at Nielsen. With so many viewing options for television these days, they join us to discuss what’s new in TV measurement and the company’s efforts to provide accurate measurement of modern TV viewing habits.
Episode 21: Understanding Business Overseas with Ihsan Atta of OPUS Corporation
In this episode of Brandstorm, we welcome Ihsan Atta, president of OPUS Corporation. Ihsan joins us to discuss why doing business overseas can be difficult without connections or cultural understanding.
Episode 20: Commercial Real Estate with Dan Jessup of Jones Lang LaSalle
In this episode of Brandstorm, we welcome Dan Jessup, executive vice president of Jones Lang LaSalle’s Wisconsin office. Dan joins us to discuss why the location you choose for your business is so important, and what to look for when starting up or moving. read more…
Episode 19: Elzie Flenard of WQYL-DB
In this episode of Brandstorm, we welcome Elzie Flenard, general manager of internet radio station WQYL-DB. Elzie is here to talk about why he founded WQYL-DB, its benefits to both listeners and brands, and why companies should be paying attention to digital broadcast possibilities.
Episode 18: Michael Stodola at Lakefront Brewery
This episode of Brandstorm features Michael Stodola, brand manager at Milwaukee’s largest craft brewery, Lakefront Brewery. Michael talks about the brand’s history, how Lakefront distinguishes itself from other craft breweries and its grassroots marketing efforts. read more…
Episode 17: Brandstorm Talks with Doug Fox about IR Communications
In this episode of Brandstorm, we welcome Doug Fox to the show. Doug is here to talk about investor relations and communications, and share his thoughts on topics ESGs, cryptocurrency, and more. read more…
Episode 16: Brandstorm Talks With Lou Adler About Performance-Based Hiring
In this episode of Brandstorm, we welcome Lou Adler to the show. Lou is here to talk about the opportunity of performance-based hiring. If your business struggles to find top talent, then this podcast is for you! read more…
Episode 15: Brandstorm Talks with Dean Maytag About ‘Project Pitch It’
In this episode of Brandstorm, we welcome Dean Maytag to the show. Dean is here to talk about a regional television show where local entrepreneurs and their ideas are put to the ultimate test. “Project Pitch It” is returning for its second season next month, and we are getting a behind-the-scenes look of how the show works and what it takes to earn an opportunity to pitch a project to the moguls. read more…
Episode 14: Brandstorm Talks with Anthony Arbucias About Cord Cutting
In this episode of Brandstorm, we welcome Anthony Arbucias to the show. Anthony is here to talk about the evolution of cord cutting and how to advertise in a world with many different mediums and content consumption choices. read more…
Episode 13: Brandstorm Talks With Greg Chapman
In this episode of Brandstorm, we welcome Greg Chapman to the show. Greg talks about how important is if for companies with products or services to know and understand its customers in order to provide the best customer experience possible. read more…
RECENT EPISODES
Episode 22: Gerardo Guzman and Kristen Millsap of Nielsen
In this episode of Brandstorm, we welcome Gerardo Guzman, senior vice president of product leadership and Kristen Millsap, account director of client solutions at Nielsen. With so many viewing options for television these days, they join us to discuss what’s new in TV measurement and the company’s efforts to provide accurate measurement of modern TV viewing habits.
Episode 21: Understanding Business Overseas with Ihsan Atta of OPUS Corporation
In this episode of Brandstorm, we welcome Ihsan Atta, president of OPUS Corporation. Ihsan joins us to discuss why doing business overseas can be difficult without connections or cultural understanding.
Episode 20: Commercial Real Estate with Dan Jessup of Jones Lang LaSalle
In this episode of Brandstorm, we welcome Dan Jessup, executive vice president of Jones Lang LaSalle’s Wisconsin office. Dan joins us to discuss why the location you choose for your business is so important, and what to look for when starting up or moving. read more…
Episode 19: Elzie Flenard of WQYL-DB
In this episode of Brandstorm, we welcome Elzie Flenard, general manager of internet radio station WQYL-DB. Elzie is here to talk about why he founded WQYL-DB, its benefits to both listeners and brands, and why companies should be paying attention to digital broadcast possibilities.
Episode 18: Michael Stodola at Lakefront Brewery
This episode of Brandstorm features Michael Stodola, brand manager at Milwaukee’s largest craft brewery, Lakefront Brewery. Michael talks about the brand’s history, how Lakefront distinguishes itself from other craft breweries and its grassroots marketing efforts. read more…
Episode 17: Brandstorm Talks with Doug Fox about IR Communications
In this episode of Brandstorm, we welcome Doug Fox to the show. Doug is here to talk about investor relations and communications, and share his thoughts on topics ESGs, cryptocurrency, and more. read more…
Episode 16: Brandstorm Talks With Lou Adler About Performance-Based Hiring
In this episode of Brandstorm, we welcome Lou Adler to the show. Lou is here to talk about the opportunity of performance-based hiring. If your business struggles to find top talent, then this podcast is for you! read more…
Episode 15: Brandstorm Talks with Dean Maytag About ‘Project Pitch It’
In this episode of Brandstorm, we welcome Dean Maytag to the show. Dean is here to talk about a regional television show where local entrepreneurs and their ideas are put to the ultimate test. “Project Pitch It” is returning for its second season next month, and we are getting a behind-the-scenes look of how the show works and what it takes to earn an opportunity to pitch a project to the moguls. read more…
Episode 14: Brandstorm Talks with Anthony Arbucias About Cord Cutting
In this episode of Brandstorm, we welcome Anthony Arbucias to the show. Anthony is here to talk about the evolution of cord cutting and how to advertise in a world with many different mediums and content consumption choices. read more…
Episode 13: Brandstorm Talks With Greg Chapman
In this episode of Brandstorm, we welcome Greg Chapman to the show. Greg talks about how important is if for companies with products or services to know and understand its customers in order to provide the best customer experience possible. read more…