Ever see a new product in a store and say, wow, I wish I would have thought of that? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.

RECENT EPISODES

Episode 22: Gerardo Guzman and Kristen Millsap of Nielsen

In this episode of Brandstorm, we welcome Gerardo Guzman, senior vice president of product leadership and Kristen Millsap, account director of client solutions at Nielsen. With so many viewing options for television these days, they join us to discuss what’s new in TV measurement and the company’s efforts to provide accurate measurement of modern TV viewing habits.

read more…

Episode 19: Elzie Flenard of WQYL-DB

In this episode of Brandstorm, we welcome Elzie Flenard, general manager of internet radio station WQYL-DB. Elzie is here to talk about why he founded WQYL-DB, its benefits to both listeners and brands, and why companies should be paying attention to digital broadcast possibilities.

read more…

Episode 18: Michael Stodola at Lakefront Brewery

This episode of Brandstorm features Michael Stodola, brand manager at Milwaukee’s largest craft brewery, Lakefront Brewery. Michael talks about the brand’s history, how Lakefront distinguishes itself from other craft breweries and its grassroots marketing efforts. read more…

Episode 15: Brandstorm Talks with Dean Maytag About ‘Project Pitch It’

In this episode of Brandstorm, we welcome Dean Maytag to the show. Dean is here to talk about a regional television show where local entrepreneurs and their ideas are put to the ultimate test. “Project Pitch It” is returning for its second season next month, and we are getting a behind-the-scenes look of how the show works and what it takes to earn an opportunity to pitch a project to the moguls.  read more…

Episode 13: Brandstorm Talks With Greg Chapman

In this episode of Brandstorm, we welcome Greg Chapman to the show. Greg talks about how important is if for companies with products or services to know and understand its customers in order to provide the best customer experience possible.  read more…

RECENT EPISODES

Episode 22: Gerardo Guzman and Kristen Millsap of Nielsen

In this episode of Brandstorm, we welcome Gerardo Guzman, senior vice president of product leadership and Kristen Millsap, account director of client solutions at Nielsen. With so many viewing options for television these days, they join us to discuss what’s new in TV measurement and the company’s efforts to provide accurate measurement of modern TV viewing habits.

read more…

Episode 19: Elzie Flenard of WQYL-DB

In this episode of Brandstorm, we welcome Elzie Flenard, general manager of internet radio station WQYL-DB. Elzie is here to talk about why he founded WQYL-DB, its benefits to both listeners and brands, and why companies should be paying attention to digital broadcast possibilities.

read more…

Episode 18: Michael Stodola at Lakefront Brewery

This episode of Brandstorm features Michael Stodola, brand manager at Milwaukee’s largest craft brewery, Lakefront Brewery. Michael talks about the brand’s history, how Lakefront distinguishes itself from other craft breweries and its grassroots marketing efforts. read more…

Episode 15: Brandstorm Talks with Dean Maytag About ‘Project Pitch It’

Episode 15: Brandstorm Talks with Dean Maytag About ‘Project Pitch It’

In this episode of Brandstorm, we welcome Dean Maytag to the show. Dean is here to talk about a regional television show where local entrepreneurs and their ideas are put to the ultimate test. “Project Pitch It” is returning for its second season next month, and we are getting a behind-the-scenes look of how the show works and what it takes to earn an opportunity to pitch a project to the moguls.  read more…

Episode 13: Brandstorm Talks With Greg Chapman

In this episode of Brandstorm, we welcome Greg Chapman to the show. Greg talks about how important is if for companies with products or services to know and understand its customers in order to provide the best customer experience possible.  read more…