Ever see a new product in a store and say, wow, I wish I would have thought of that? What does it really take to create a great marketing campaign, or why do some companies just do things better than others? Sure, there are times when all the stars align to create an overnight sensation, but typically nothing takes the market by storm without research, planning, and professionals with a road map to making it all happen. So, let’s Brandstorm.

RECENT EPISODES

Episode 31: Getting Your Message On the Air with Katrina Cravy

On today’s episode of Brandstorm, we welcome Katrina Cravy, author of the book ON AIR: Insider Secrets to Attract the Media and Get Free Publicity. Katrina discusses how business owners and entrepreneurs can best connect with local television outlets for features and interviews, and how to perform well on-air when given the opportunity.

read more…

Episode 30: Exploring Radio’s Future with Kipper McGee

In this episode of Brandstorm, we welcome Kipper McGee, author of the book Brandwidth: How Big Broadcasting is Missing the Mediamorphosis. Kipper discusses how terrestrial radio is grappling with its relevancy, and what stations need to embrace for the future.

read more…

Episode 29: Discussing What Great Bosses Know with Jill Geisler

In this episode of Brandstorm, we welcome Jill Geisler, a Wisconsin Broadcasters Association Hall of Famer and author of the book, Work Happy: What Great Bosses Know. Jill discusses her involvement in the Newseum’s Power Shift Project, what it takes to be a great leader in any industry, and why her mantra is, “Life’s too short to work with jerks.”

read more…

Episode 28: Andy Silverman of Milwaukee Day

In this episode of Brandstorm, we welcome Andy Silverman, one of the co-founders of Milwaukee Day. Andy discusses how a joke amongst friends has exploded into a mammoth annual celebration of hometown pride through fun and service.

read more…

Episode 27: Jayson Pearl from ServiceScore

In this episode of Brandstorm, we welcome Jayson Pearl, president of ServiceScore. Jayson discusses how ServiceScore helps businesses in the service industry convert more phone inquiries into appointments by using technology and best practices.

read more…

Episode 26: Kathy Kuderer of Down A Country Road

In this episode of Brandstorm, we welcome Kathy Kuderer, owner and manager of Down A Country Road Gift Shops and Tour Service. Kathy talks about how her relationship with Amish families in her community led to a successful retail and tour service business.

read more…

Episode 25: Tam Lawrence from Exposure Magazine

In this episode of Brandstorm, we welcome the CEO of Exposure Magazine, Tam Lawrence. Already in Chicago and Atlanta, Exposure launches in Milwaukee in April. Tam talks about the mission of her publication, the inspiring stories it showcases and why advertisers and corporations should work with minority-owned networks and publications.

read more…

Episode 24: Brandstorm Talks with Author and Speaker Joe Sweeney

In this episode of Brandstorm, we welcome Joe Sweeney, a New York Times best-selling author, national speaker and trainer. Joe has been a business owner, investment banker and sports agent. Today, he discusses how these different roles have played a part in inspiring others to help themselves and those around them.

read more…

Episode 23: Greg Giersch from The Center for Sales Strategy

In this episode of Brandstorm, we welcome Greg Giersch, vice president of client experience at The Center for Sales Strategy (CSS). As a company’s sales force is integral to their success, Greg and his organization help businesses increase sales revenue by improving the performance of their sales teams, and encouraging them to fully understand their own brand.

read more…

RECENT EPISODES

Episode 31: Getting Your Message On the Air with Katrina Cravy

On today’s episode of Brandstorm, we welcome Katrina Cravy, author of the book ON AIR: Insider Secrets to Attract the Media and Get Free Publicity. Katrina discusses how business owners and entrepreneurs can best connect with local television outlets for features and interviews, and how to perform well on-air when given the opportunity.

read more…

Episode 30: Exploring Radio’s Future with Kipper McGee

In this episode of Brandstorm, we welcome Kipper McGee, author of the book Brandwidth: How Big Broadcasting is Missing the Mediamorphosis. Kipper discusses how terrestrial radio is grappling with its relevancy, and what stations need to embrace for the future.

read more…

Episode 29: Discussing What Great Bosses Know with Jill Geisler

In this episode of Brandstorm, we welcome Jill Geisler, a Wisconsin Broadcasters Association Hall of Famer and author of the book, Work Happy: What Great Bosses Know. Jill discusses her involvement in the Newseum’s Power Shift Project, what it takes to be a great leader in any industry, and why her mantra is, “Life’s too short to work with jerks.”

read more…

Episode 28: Andy Silverman of Milwaukee Day

In this episode of Brandstorm, we welcome Andy Silverman, one of the co-founders of Milwaukee Day. Andy discusses how a joke amongst friends has exploded into a mammoth annual celebration of hometown pride through fun and service.

read more…

Episode 27: Jayson Pearl from ServiceScore

In this episode of Brandstorm, we welcome Jayson Pearl, president of ServiceScore. Jayson discusses how ServiceScore helps businesses in the service industry convert more phone inquiries into appointments by using technology and best practices.

read more…

Episode 26: Kathy Kuderer of Down A Country Road

In this episode of Brandstorm, we welcome Kathy Kuderer, owner and manager of Down A Country Road Gift Shops and Tour Service. Kathy talks about how her relationship with Amish families in her community led to a successful retail and tour service business.

read more…

Episode 25: Tam Lawrence from Exposure Magazine

In this episode of Brandstorm, we welcome the CEO of Exposure Magazine, Tam Lawrence. Already in Chicago and Atlanta, Exposure launches in Milwaukee in April. Tam talks about the mission of her publication, the inspiring stories it showcases and why advertisers and corporations should work with minority-owned networks and publications.

read more…

Episode 24: Brandstorm Talks with Author and Speaker Joe Sweeney

In this episode of Brandstorm, we welcome Joe Sweeney, a New York Times best-selling author, national speaker and trainer. Joe has been a business owner, investment banker and sports agent. Today, he discusses how these different roles have played a part in inspiring others to help themselves and those around them.

read more…

Episode 23: Greg Giersch from The Center for Sales Strategy

In this episode of Brandstorm, we welcome Greg Giersch, vice president of client experience at The Center for Sales Strategy (CSS). As a company’s sales force is integral to their success, Greg and his organization help businesses increase sales revenue by improving the performance of their sales teams, and encouraging them to fully understand their own brand.

read more…