Facebook Says Businesses Must Pay to Play

Posted by on Tuesday, December 10th, 2013 in platyBlog

  The organic reach of your Facebook page has been dwindling, if you haven’t noticed yet, you will soon. Ad Age recently obtained a sales deck in which Facebook states, “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful […]

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Food for Thought

Posted by on Tuesday, November 26th, 2013 in our work, platyBlog

The Milwaukee Journal Sentinel has named our agency one of three winners in its “Partners for Humanity” initiative. Our pro-bono ad, “Is There Dinner Tonight,” for the Hunger Task Force is a stark reminder that while many of us fret over what to have for dinner, there are others who wonder what their next meal […]

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The Daunting 20% Facebook Rule

Posted by on Friday, February 1st, 2013 in platyBlog

These past two weeks, I, along with quite a lot of other social media marketers, have had to deal with the new Facebook ad policy for promoted posts. On Jan. 15, Facebook revised their regulations for promoted posts to include a new rule that the advertisers’ image cannot contain more than 20% text. The problem? […]

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What Does Facebook’s Latest Announcement, Facebook Graph Search, Mean for Businesses?

Posted by on Wednesday, January 16th, 2013 in platyBlog

I will admit Facebook’s big announcement yesterday was disappointing. I was hoping for bigger reach on image posts for business pages, or an explanation of the 20 percent rule for cover photos, or maybe even a new timeline format. However, as the development team explained further, Graph Search has a pretty big advantage over Google: […]

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