An educated and knowledgeable employee is a happier employee, according to our guest on this edition of #Brandstorm. Kyle Lacy is the VP of marketing at Lessonly, a modern team-building software company based in Indianapolis. The company provides online training software for those in sales, customer service and any other customer-facing role. Its biggest customers include the retail, telecom and software industries.

The Six Pillars of Training

The mission at Lessonly is to help people do better work so they can live better lives. In most cases, companies supply Lessonly with training information and materials, while Lessonly provides the platform for learning.

The customer experience is what makes any company relevant. Kyle says the three most important steps to training success is for employees to be able to learn, practice and perform. The software not only offers training lessons, it enables employees to repeatedly practice what they’ve learned right within the app. Management can then review and provide immediate feedback about the employee’s performance.

Conversely, leaders within an organization must be able to plan, build and assess an effective training program. Companies provide Lessonly with what they want to accomplish and Lessonly makes it happen through numerous training tools, including video, email pitches, ZenDesk tickets, audio for phone calls and open practicing. According to Kyle, the biggest measurement of how well Lessonly’s software works is in the onboarding process, where the time it takes to train new employees can be cut in half.

Do Better Work Book to be Released in February

At Lessonly, employees live the brand every day, marketing the company from the inside out. The company’s CEO and President are both only 30 years old and according to Kyle, wise beyond their years in how they care about employees. In February, Lessonly will release a book based largely on the soft skills that they practice and their approach to leadership, including vulnerability, appreciative inquiry and comradery. To sign up to receive a copy, go to the company’s website,, and click on the “Do Better Work” page

Connect with Kyle

LinkedIn: @kylelacy
Twitter: @kyleplacy
Company Website:
Company LinkedIn: @lessonly
Company Twitter: @lessonly