Old Media vs. New Media

Posted by on Monday, August 4th, 2014 in platyBlog

Traditional media might be old, but it is not dead. The digital world is a rapidly changing marketplace. New media has created a paradigm shift in the marketing and advertising industry, but it is not replacing old media. New media isn’t changing old media, it’s rewiring consumer behavior. As marketers, we need to capitalize on […]

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