How My Google Campus Adventure Stacks Up to recent TED Interview

Posted by on Monday, March 31st, 2014 in platyBlog

Last month, I was given the rare opportunity to tour the Google campus and what an adventure… bikes at every building to hop on and take off at will, driverless cars, free food stations nearly every 100 yards and massive displays of new technology at every turn. I got a sneak peek at “what’s next,” […]

view full entry »

Never, Ever Feed the Trolls

Posted by on Wednesday, March 5th, 2014 in platyBlog

Let’s talk about this new craze all the brands are hot on; the Darth Vader of PR, like the irritating pre-Vaderfied Anakin Skywalker in Episode III… trolling. Brands are using “intentional fouls” to spark consumer conversation and gain big media exposure. Trolling is a term used to describe behavior in which hot-button issues are purposefully […]

view full entry »