My Day at Google
For someone who has always been fascinated with “what’s next,” last Friday was one of the most interesting moments of my career. Like one of the characters in the Wizard of Oz, I got a peek at the men (and women) behind the curtain when I spent the morning at Google’s headquarters in Mountain View, Calif.
I was amazed by the integration of technology and the Google brand at nearly every touch point throughout the massive campus. I don’t use the word campus lightly because I couldn’t help feeling like I was at Google University, instead of the headquarters of one of the world’s largest corporations. Bike racks filled with unlocked bicycles for you to just take at will outside of each building, sand volleyball courts, driverless cars, free food stations nearly every 100 yards and massive displays of new technology at every turn makes for a culture of “cool” like nowhere else.
Under a strict non-discloser agreement, I am not able to share everything I saw and heard but I did get to sample Google Glass,
which is a wearable headset computer. This might sound like a cliché but the first words out of my mouth were “oh my God.” Google is going to be introducing many forms of wearable technology in the near future that will dramatically change the way we interact with computers and enhance our way of life.
I also got some great insights in to how they view “search” and “search marketing.” Their commitment to provide the most relevant search results to its users is inspiring. The latest update to their algorithm called “hummingbird” was not just a tweak…it was an overhaul. The old SEO tactics still play a role, but fresh content, social interaction and customer reviews will play the most significant role in what sites get served at the top of the search results.
I truly feel privileged to have had this experience and want to thank all the wonderful young minds who shared a part of their day with me. We are all in for some very interesting days ahead from an amazing group of individuals who are charged with the mission, “don’t think if…think when.”