Do You Believe Political Ads?
Posted on Monday, August 30th, 2010 | No Comments »
No matter which side of the political aisle you stand in, I was just wondering if anyone really believes what either party is dishing out? I, for one, am numb from the past 30 years of attack ads, empty promises and real lack of substance in political advertising. The only campaign that I can even recall to have any real ideas for action was the 1994 “Contract with America” brain child of Newt Gingrich.
Today’s political ad strategy is for politicians to try to scare their base to the polls by telling us what horrors we are in for if the other side wins. That’s really a shame but it seems like it’s the only way to be effective in the 30- and 60-second world of commercial advertising.
My solution…
1) Ban all political commercials from radio and television.
2) Give each party a 24/7 cable channel so they have no time constraints on their content.
3) Government-funded political web sites allowing all candidates unlimited content.
4) Do not allow commentary about opponents on the cable channels or web sites.
5) Appoint an independent fact-checking body on all claims and statistics
The government has had no problem regulating advertising on many products and services. Have you ever listened to the disclaimers in car dealer or lottery ads? Tobacco ads are gone altogether! It’s time to get the money out of politics or the corruption and deception will escalate out of control.
Why Traditional Media Buying is Still Important
Posted on Friday, August 20th, 2010 | No Comments »
The more things change the more they stay the same…The invention of television was supposed to mark the end of radio. Who was going to go to the movies once we had VCR’s? Website marketing is being challenged by social media and mobile marketing. It’s true that emerging and digital media is impacting our media [...]
The new Platypus website is launched today!
Posted on Tuesday, October 13th, 2009 | No Comments »
After months of development, the new Platypus website is launched today.
